Hanoch was appointed VP Sales of 4RF in January 2011. Prior to joining 4RF Hanoch was General Manager, Europe, Middle East & Africa for leading wireless broadband company, Radwin. Previously Hanoch was responsible for establishing Radwin’s business in Africa and prior to that Hanoch worked for Bezeq. Hanoch holds a B.A. in Economics and Political Science as well as an MSc in Finance from the City University of New York.