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Joe McFadden appointed as US Sales Manager - Midwest

Denver Colorado -

Joe will be responsible for the product introduction and development of sales channels across the Midwest for the Aprisa XE Point-to-Point Licensed Microwave radio as well as the Aprisa SR family of radios that deliver industry leading Point-to-MultiPoint industrial strength licensed data radios from 4RF Limited.

“We are very pleased to have Joe on-board. He brings nearly 30 years of knowledge and experience in radio design, support, and sales of RF systems into both public and private SCADA applications.His range of expertise will be invaluable as 4RF continues building a strong reputation and market awareness in the SCADA automation industry,” says J.L. Betts, Director of Sales – North America.

“This is a great opportunity to leverage my RF experience with such a quality company as 4RF,” says Joe McFadden. “I look forward to working with this team to offer a terrific portfolio of new products in a market that is ready for technology change. With the value-added reputation of product innovation and reliability, unparalleled company service and support, I am certain the Aprisa SR family of radios will be yet another success for 4RF.”

Previously, for the past 3½ years, Joe worked for LS Research, LLC (LSR) as West North America Sales Manager that provided embedded wireless modules and contract design engineering services. Previously to LSR, Joe worked 10 years for CalAmp / DataRadio in various sales positions that included Government, Cellular, OEM, and Utility Markets. Altogether Joe has many years of relevant experience with a great reputation in technical and sales positions throughout the wireless market.